The Instagram Founders' News App Artifact Is Actually an AI Play

Today, Artifact is taking another jump on the generative-AI rocket ship in an attempt to address an annoying problem--clickbaity headlines. The app already offers a way for users to flag clickbait stories, and if multiple people tag an article, Artifact won't spread it. But, Systrom explains, sometimes the problem isn't with the story but the headline. It might promise too much, or mislead, or lure the reader into clicking just to find some information that's held back from the headline. From the publisher's viewpoint, winning more clicks is a big plus--but it's frustrating to users, who might feel they have been manipulated.