AI adoption in marketing is limited by marketers' perceptions

The power of artificial intelligence and automation can transform the majority of businesses, spanning a number of industries. However, according to a recent survey commissioned by Adgorithms, AI adoption in marketing is being hindered by marketer's understanding of AI, with 40% thinking they are already using the technology. There is an inherent lack of understanding of AI-driven marketing and the rate of its adoption to date. This lack of understanding is punctuated by the 40% of participants who said they thought they had already adopted AI-driven marketing. This reflects a belief that their targeting capabilities and automation meant that AI was operating behind the scenes.