Nintendo's Reggie Fils-Aime: Why Switch is different from Wii U

NEW YORK--Nintendo of America President and Chief Operating Officer Reggie Fils-Aime is ready for the question of what went wrong with the company's poor selling Wii U video game console and how the fortunes of the make-or-break Nintendo Switch will be different went it launches March 3 for just under $300. "I would say the greatest challenge we had with the Wii U was being crystal clear in our communication of what the product was and what the product could do. When we first showed off the Wii U for example it was misinterpreted that it was simply a tablet and not a device that truly was connected to your TV and could create two-screen types of gaming experiences. With Nintendo Switch we are being very aggressive and clearly communicating the proposition that it's a home console you can take on the go wherever and whenever you want… We're working hard to make sure it's going to be a success." Indeed, in the house, the tablet-like device slides into a dock that is connected to the television, with players using standard video game controllers to have a go at The Legend of Zelda: Breath of the Wild, Mario Kart 8 Deluxe, or other upcoming titles.