Oracle has acquired Israeli Big Data startup Crosswise for 50m

Oracle Corp. has acquired Israeli machine-learning Big Data startup Crosswise, Inc. The price of the acquisition was not officially disclosed but is believed to be 50 million according to local media. Founded in 2013, Crosswise provides an authoritative consumer device map to ad tech vendors, consumer brands, and premium publishers. The company's platform combines data science, Big Data and machine learning, to identify which PCs, phones, tablets, digital TVs and other connected devices are being used by individual consumers; by applying advanced data science and proprietary machine-learning techniques to this data, Crosswise constructs a new probabilistic Device Map matching multiple devices to individual users in an accurate, scalable and high-quality manner. According to Crosswise, the benefits in being able to provide this data is that it allows marketers and premium publishers to deliver advertising, personalization and analytics across different sorts of devices.