Warner Bros. Discovery teams up with Google to generate captions using AI

Warner Bros. Discovery (WBD) has agreed a deal with Google Cloud to use the latter's Vertex AI to generate captions for programming across a variety of platforms. WBD claims that its Caption AI system can significantly reduce production time and costs while improving the accuracy of captions for US-based viewers. The tech will be used for unscripted programming at the outset, which could include news, sports and reality TV across the likes of Max, CNN and Discovery . WBD claims the system can reduce the time it takes to create captions by up to 80 percent and captioning costs by up to 50 percent. There will still be a level of human review for quality assurance, and the company claims this approach will help refine and train Caption AI's workflow to improve it over time.