How Artificial Intelligence Impacts Your Marketing

You've been reading about artificial intelligence (AI) and its potential impact on the accounting profession – particularly as it relates to auditing. But, that's not the only place AI is having a huge impact. Marketing is also seeing a big uptick in AI efforts as the traditional sales model shifts. What exactly will it be doing for and in marketing? Trying to mimic human intelligence, which will allow marketers to increase actions based on past interactions between humans and their online activities.