Designing Eno – ONE Design Community

Eno is the first natural language SMS chatbot from a U.S. bank. And we launched Eno at SXSW on March 10, open as a pilot to Capital One customers. When it came to giving this new SMS chatbot a name, we looked for a gender-neutral name with human-like qualities consistent with Capital One's mission of bringing humanity to banking. We chose the name Eno because it's "one" (as in Capital One) spelled backwards. And we also liked that when we asked Google for the definition of Eno, the first result returned said "Awesome, cool." After deciding to create a gender-neutral character, we worked to define Eno's character traits and develop its backstory.