CRM meets machine learning - and flies

The CRM of today allows for a complete digital transformation, says Daniel Turtledove, regional director, Dynamics CRM at EOH. When the first cave-dweller started selling hand-made clubs for the discerning hunter-gatherer there is a good chance he would follow up with the client to find out how the product performed in the field – hoping to create a lasting relationship and fine-tune his club production process to better service the market. This process, historically, was a tedious, time-consuming endeavour but, over the last few years customer relationship management (CRM) has evolved, using cutting-edge technology to streamline the process and allow for unheard of insight into your existing and potential clientele. To understand this evolution and the value-add cutting edge CRM can deliver, Daniel Turtledove, regional director, Dynamics CRM at EOH, and winner of the Dynamics CRM Partner of the Year award, gave us a tour of modern CRM. CRM gives you out-the-box ability to deliver to your customers on standard things that we take for granted, Turtledove says. "The traditional core that is CRM, is to offer customers a wide variety of services.