2017: The Year of Machine Learning, Intelligent Content and Experiences

Digital (and in our case search and content) data holds the keys to marketing success. It contains the critical patterns on consumer intent and behavior, preferences, and content/topics that brands need to provide customers with that critically personal, one-to-one experience that people today want to see. The problem, however, is that the human brain is only capable of processing 1m gigabytes of memory. In other words, the amount of information available far exceeds the processing ability of humans. The term'Big data'- although often overused and misunderstood – is the science that drives the art of content marketing creation and engagement.