A Contemporary Perspective of Digital Transformation - insideBIGDATA

IDC defines Digital Transformation as the continuous process by which enterprises adapt to or drive disruptive changes in their customers and markets by leveraging digital competencies to create new business models, products and services. Digital Transformation empowers organization to take advantage of all their existing digital assets in new ways, allowing enterprises to re-envision their entire business, including customer experience, operational processes and financial models. This is achieved by tapping into their DARK DATA, that valuable 80% of data assets that are not being utilized by organizations, which includes emails, internal documents, customer claims, and any other text based data. In 2016, and over the next several years, Cognitive Computing and IoT are two critical building blocks for digitally transforming today's organization into tomorrow's thinking businesses. By 2018 over 50% of enterprises are expected to embed cognitive capabilities in their apps and services (IDC March 2016).