Using ChatGPT to stimulate innovation within organizations

Toward the end of 2022, ChatGPT took the internet by storm. The chatbot, powered by OpenAI's GPT-3 large language model, impressed millions with its ability to quickly generate articulate responses to many types of questions. These so-called transformer-based language models can already be used to help organizations in creating new innovation solutions, researchers at Radboud University argue in a paper published today in the Journal of Product Innovation Management. "We have been studying various artificial intelligence solutions over the past few years, and found that they can already be implemented by organizations in a number of helpful ways," says Vera Blazevic, researcher in innovation management at Radboud University and one of the authors of the paper. "When organizations need to innovate, they need more and more divergent ideas--that usually leads to better quality ideas further on. With the right prompting, transformer-based language models such as GPT-3 can quickly generate a lot of these ideas that can help in prototyping, for example."