Artificial Intelligence Comes to Hollywood - Studio Daily

Last September, when the 20th Century Fox sci-fi thriller Morgan premiered, artificial intelligence (AI) took center stage for the first time not as a plot point but a tool. The film studio revealed that it had used IBM's Watson -- a supercomputer endowed with AI capabilities -- to make the movie's trailer. IBM research scientists "taught" Watson about horror movie trailers by feeding it 100 such trailers, cut into scenes. Watson then analyzed the data, from the point of view of visuals, audio and emotions, to "learn" what makes a horror trailer scary. Then the scientists fed in the entire 90-minute Morgan.