This PR Firm Took Artificial Intelligence Mainstream

You might recall around the end of 2016, when seemingly overnight, the business media went from never having talked about artificial intelligence in business to ubiquitous coverage of its applications in marketing. A small Israeli-born artificial intelligence company named Albert had suddenly emerged as a driving force behind this conversation, getting in before Salesforce had a chance to utter the word "Einstein" at its annual Dreamforce conference and AI was still a sparkle in Oracle's eye. Behind Albert was New York City-based PR and Communications agency Channel V Media. I spoke with Kieran Powell, partner at Channel V Media, about how Channel V Media has carved out a niche by focusing on companies' narratives as a first step to transforming them into vocal market influencers. Gary Drenik: How can the messages a company puts out into the market have such a large influence on its standing in its industry?