Earth Fare Leverages AI to Optimize Promos


Earth Fare has reported solid improvements in year-on-year top-line sales, a year after adopting artificial-intelligence (AI) technology to help optimize promotions, determining which items to promote and how often to do so. The Asheville, N.C.-based natural and organic grocer, which partnered with Toronto-based AI software company Daisy Intelligence, operates 41 stores and is currently working to grow store units by more than 25 percent annually. Given the competitive landscape, it sought a significant advantage to enable its merchandising team to leverage powerful insights locked within its significant volume of historical sales data. AI-driven insights – which can increase total sales by 3 percent, according to Daisy – helped add significant efficiency and predictability to the sales-planning process, which previously posed challenges. Before deploying the solution, Earth Fare's merchandising and marketing teams had to earmark numerous hours each week for determining which products to promote, and the demands for time to drive innovation for new store activations were challenged as the company began to activate its robust pipeline.

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