"What The Bot?" Here's How To Welcome Looming AI Domination With Your Content

They've also got a featured image to encourage social sharing on platforms like Pinterest: Each of those are techniques that encourage a reader to share the article with their network -- hence why the article has so much social buzz, and is popular in the industry. So, when I'm creating my piece of content around this topic, I'll find a unique angle and replicate The Write Life's technique of subconsciously pushing readers towards a social share. But remember, don't directly copy the top-performing content you've found. Use it as a basis to find which elements your shared audiences are connecting with, instead.