AI-Powered PicsArt Magic Effects Coming to Smartphone Near You NVIDIA Blog

Deep learning and GPU computing have quickly advanced the abilities of image recognition technology to superhuman levels. Now, PicsArt, maker of the social photo editor by the same name, is applying this breakthrough in artificial intelligence to the creation of images. Hitting the market today, "Magic Effects" is a new feature in the latest version of the PicsArt app, which has been downloaded more than 300 million times and boasts 80 million active monthly users. Magic Effects uses GPU-powered AI to analyze the quality and context of photos, and enables users to transform their pics in seconds with an array of filtering effects that are customized based on the AI analysis. If, for example, a user applies the "Neo Pop" effect to a photo, the result won't be standardized.