Artificial Intelligence, Machine Learning and Cognitive Computing - IBM Digital Nordic

Artificial Intelligence, Machine Learning and Cognitive Computing are trending buzzwords of our time. I read about them every day in different media, but as a regular customer it is rare that I get a “wow experience” as a result of new technologies. Where are the actual implementations? I have decided to investigate this subject over the next couple of months with the aim of uncovering what new technology can do for the customer experience through specific examples. New technology opens up new opportunities, but in the very end it’s all about providing a better customer experience. In a digital world, where everything related to product and price is completely transparent, and where the distance between store and customer is shorter than ever, the 4Ps are dying. Instead, we are now talking about the 4Cs: Consistency, Content, Convenience and Contextual – with focus on the customer experience (learn more about the 4Cs here). In this article, I will…