Giving your content a voice with the Newscaster speaking style from Amazon Polly

Audio content consumption has grown exponentially in the past few years. Statista reports that podcast ad revenue will exceed a billion dollars in 2021. For the publishing industry and content providers, providing audio as an alternative option to reading could improve engagement with users and be an incremental revenue stream. Given the shift in customer trends to audio consumption, Amazon Polly launched a new speaking style focusing on the publishing industry: the Newscaster speaking style. This post discusses how the Newscaster voice was built and how you can use the Newscaster voice with your content in a few simple steps.