The business imperative for machine learning

Improvements in cloud technologies and processing power have provided a solid foundation for mainstream adoption of machine learning (ML). With the ability to analyze massive amounts of data to derive meaningful insights, ML can give business leaders new ways to innovate, create new revenue streams, improve operational efficiencies, and help all employees make faster, more informed decisions. In IDG's 2019 Digital Business Study, 78% of IT and business leaders said their organizations are considering or have already deployed machine learning technologies as part of their digital business strategy. "We've seen it day in and day out with customers we support, and organizations in general, that are benefiting by leveraging machine learning," says Sri Elaprolu, senior leader, Amazon Machine Learning Solutions Lab, a team of data scientists and machine learning experts that helps Amazon Web Services (AWS) customers successfully adopt ML. Amazon is a prime example of how ML can impact every area of the business.