How Salesforce Einstein AI makes BI predictive at FinancialForce

While business intelligence (BI) is useful for looking at past trends, where it gets really interesting is when it becomes possible to accurately extrapolate the future. That's one of the big selling points for adding artificial intelligence (AI) to BI -- the ability to apply the brute power of machine learning to predictive analytics. With the help of Salesforce Einstein, cloud ERP vendor FinancialForce is now doing exactly that to help it manage churn, improve collections and pick out its best sales prospects. The SaaS vendor is currently refining these applications of the technology for its own internal use, but plans to productize the results to offer to customers during 2018. We've been pretty impressed with the technology.