What does 2017 mean for AI and marketing?

Across customer experiences, marketing and business it was a year with many inflection points. Understanding them will help us better gauge how it will gain even more traction in 2017. Five years after the debut of Siri on the iPhone 4S, Apple's new AirPods gave new life to its virtual assistant. Amazon and Google have brought AI into our living rooms in a massive way – this past holiday season, Amazon sold millions of Alexa devices worldwide. Smart brands were at the ready to take advantage of that winter bounty: Jamie Oliver, National Rail, Spotify, and Just Eat all offered useful skills for Alexa.