Adobe brings voice analytics to its cloud platform ZDNet

Adobe on Thursday unveiled new voice analytics capabilities in Adobe Analytics Cloud designed to help brands personalize customer experiences and drive loyalty via voice-based interfaces. Apple's iPhone made its debut 10 years ago. Here's a look at how it has impacted business and the enterprise. Using machine learning and artificial intelligence technology from Adobe Sensei, the platform enables businesses to analyze voice-activated searches through AI assistant platforms including Apple Siri, Microsoft Cortana, Google Home, and Amazon Alexa. For companies developing skills or other voice-based app equivalents, the software will track performance across devices and platforms, and provide a clearer picture of the overall customer journey.