How Artificial Intelligence Will Transform Marketing in 2020

Artificial intelligence marketing (AI) is looking to change the game of leveraging customer data, with new found concepts of machine learning to anticipate the next move to enhance a customer's journey, writes Ipsit Roy, a freelance content writer. The last few years that went by a bear a fine witness to the rise of innovation in marketing. With newer tools and trends popping up every minute, and a majority of them actually living up to the hype, marketing teams can dream about bringing the sun and the moon closer. In their Artificial Intelligence (AI) survey, account-based marketing firm, Demandbase joined hands with Wakefield Research to harp on the potential that AI carries in affecting sales and marketing in leaps and bounds. The research depicted how there remains a strong divergence between the urge and the confidence of innovators to help forward-thinking organizations adapt to AI for first-grade marketing programs.