Deloitte Launches CognitiveSpark for Marketing Artificial Intelligence Solution

Deloitte today announced the launch of its ConvergeHEALTH CognitiveSpark for Marketing artificial intelligence (AI) precision engagement solution, a module of the CognitiveSpark suite. CognitiveSpark for Marketing harnesses the power of AI to boost digital marketing return on investment (ROI) for life sciences companies, helping marketers make AI-powered decisions at scale and with speed. CognitiveSpark for Marketing harnesses the power of AI to boost digital marketing ROI for life sciences companies. A recent Deloitte survey of biopharma executives found that digital innovation is now a burning priority, with 77% of those surveyed saying their organization considers "digital innovation as a competitive differentiator." And in the same survey, 86% of commercial leaders pointed to "health care provider (HCP)/patient engagement as the top use case likely to be impacted by digital innovation."