Beginner's Guide to Federated Learning & Differential Privacy

It should come as no surprise that the marketing industry is riding a wave of change. In the wake of prolific data breaches and prominent scandals, consumers are demanding better protection of their personal information. In response, lawmakers are listening, introducing expansive data privacy regulations. Marketers have had to re-assess the way we collect, disseminate, and store sensitive information--learning to put privacy at the forefront and leaving behind the insecure and invasive methods of yesteryears. For now, the search is on for privacy-preserving solutions to be deployed at scale that will get marketers the data they need without infringing on the rights of users.