Machine Learning: What Impact Will it Have on Marketing?

Machine learning has already made its mark in healthcare as well as fraud detection, with PayPal leveraging it to fight against money laundering. And both new and emerging machine learning technologies are set to make waves in the realms of B2C and B2B marketing. A supercomputer that combines AI with superior analytical software, IBM Watson is a fully-optimized question answering system - and it processes at a rate of 80 teraflops (trillion floating-point operations per second). Enticed by its incredible cognitive abilities, brands including Staples and Autodesk are successfully using IBM Watson's technology. For Autodesk, their goal was to reduce the turnaround time and overall costs of their customer support initiatives.