Interactive Packaging: How to Make Packaging Smarter with AI and IoT - DataScienceCentral.com

Today, Packaging is not just about covering a product for a better sale. Interactive packaging is a new trend in the packaging industry which mainly focuses on customer satisfaction and engagement. BLE codes, AI, and IoT are key technologies in interactive packaging which is helping users with the product attributes and user instructions. Also, Incorporation of RFID labels and NFC innovation helps in decreasing the operational and strategic cost. The utilization of interactive packaging to carry product branding to another level is filling the development as it makes a physical and a visual effect on the customer.