5 Ways Artificial Intelligence improves Marketing

As technology keeps improving, product, market and jobs innovations appear. Marketing can now analyse customer behaviour, predict churn and address tens of thousands of people with the right topic through email automation – welcome to marketing 4.0. Artificial intelligence is said to be one of the most important marketing trends of 2017. So what does it actually bring to marketing? There's still work to do to make chatbots completely efficient but they sure are going to grow bigger.