IBM Watson: A Digital Strategy For the Modern Marketer Social Native

Artificial intelligence may seem futuristic, but smart brands are already focusing on creating practical, measurable consumer-facing applications with the technology. Brand and agency leaders are using this new technology for everything from shifting how media dollars are deployed, to customer service, to using artificial intelligence for content creation. Competitors enter and stakes rise. And consumers expect more from the companies they buy from. It is not about just being the most convenient option, or the cheapest option.