Applied Predictive Modeling – Book Review

"Data Science" is the most exciting research and professional fields these days. It is creating a lot of buzz, both within the academy as well as in the business world. Detractors like to point out that most of the topics and techniques used by people who call themselves Data Scientists have been around for decades if not longer. However, has often been the case that a combination of topics and methodologies becomes important and concrete enough that a truly new subfield emerges. Predictive Modeling is a particularly exciting subfield of Data Science.