McDonald's acquires AI tech company Apprente
Technology is becoming an increasingly important investment for the fast food chain, especially since it can help improve drive-thru times and labor costs, two areas the company has been working to improve. McDonald's previously said it was testing voice-activated drive-thrus and must have liked the results to pursue an acquisition. It is also testing automated deep-fryers that cut down on labor in the kitchen. With this latest acquisition, McDonald's is securing its place as a tech leader within the fast food space. It previously bought Dynamic Yield for $300 million earlier this year and has since deployed the company's decision technology at the drive-thru at 8,000 restaurants in the U.S. and plans to reach just about all drive-thrus in the U.S. and Australia by the end of the year.
Sep-15-2019, 23:47:02 GMT