Domino's Uses AI for Pizza Points Loyalty Play PYMNTS.com

In an attempt to earn customer loyalty heading into the Super Bowl pizza rush, Domino's is offering members of its Points for Pies rewards program a chance to earn points without having to buy a pizza from the chain. Domino's Senior Vice President and Chief Brand Officer Art D'Elia said in an announcement for the offering, "Instead of advertising during Sunday's game, we decided to invest in a breakthrough program." To receive the promotion, diners download the QSR's app and sign up for its rewards program. They can then use a "newly embedded pizza identification feature to scan their pizza" and earn 10 points from the company. Customers then redeem 60 points for a medium two-topping pizza at the restaurant chain.