The Impact of AI on Modern Marketing: 50 Categories Ranked, 70 Experts Sound Off MarTechExec

The modern marketer has a single-most, overarching and critical objective: to deliver the right message at the right time to the right audience, efficiently. This holy grail for most marketers isn't just a lofty goal, it's unobtanium--where the most we dare hope is to learn a few things during our quest for it. Or at least that's what I thought before I heard from 70 marketing executives, practitioners and AI enthusiasts who provided their insights on the future of AI, as it relates to marketing. It's not about what we see in Westworld or Skynet or even Joshua (of 1983 WarGames). Instead, the future of AI promises marketers an opportunity to connect with customers, in a personal way, with speed and precision. For some marketers, expert definitions and explanations of artificial intelligence are a jumbled heap of big words and concepts.