Artificial Intelligence Software Outperforms Human Stylists at Fashion Week

Between the notion of clothing for clothing's sake and seasonal fashion exists style. A subjective and at times anxiety-inducing concept, style defines what your outfit and how it was'put together' says about you. Whether you prefer to put your own outfits together or be told what'looks good/is right for you' by a personal stylist, style is a language all of its own. Artificial Intelligence is emerging as a powerful tool in fashion retail to shape personalized product suggestions and refine the way customers are targeted to drive purchasing. 'Style' has largely sat outside of this data remit, perhaps hampered by attitudes towards AI that place it as a tool for emotionless decision-making, rather than a tool that can decode something as ephemeral and nuanced as style.