Dreamforce 2017 Product Announcements You Need to Know

Major announcements made at Dreamforce 2017 focused on five new applications for greater personalization of solutions, a host of product enhancements and nudging customers to move to the new Lightning platform. This event report analyzes the announcements made at Dreamforce 2017 in the following areas: artificial intelligence and analytics; front-office adoption; personal productivity and collaboration; platform; and Sales Cloud and Marketing Cloud.