Amazon launches Amazon Go, a mind-blowing brick-and-mortar grocery store with no checkouts

Amazon has launched its own grocery store in Seattle, as the commerce giant looks to shine a light on a new "checkout free" shopping experience. Located at 2131 7th Ave, Amazon Go is limited to a new 1,800 square feet of retail space and is only open to the company's employees during the beta program, but it is expected to open to the public in early 2017. To use the service, install the Amazon Go app, log in with your account credentials, and then simply put goods from the shelves in your bag and walk out. It's not entirely clear how it separates shoplifters from Amazon Go users, but presumably it uses facial-recognition technology to match you with your account, and represents a significant advance in the offline shopping experience. Put a little more simply, this is pretty mind-blowing stuff.