The market for synthetic data is bigger than you think – TechCrunch

"By 2024, 60% of the data used for the development of AI and analytics projects will be synthetically generated." This is a prediction from Gartner that you will find in almost every single article, deck or press release related to synthetic data. We are repeating this quote here despite its ubiquity because it says a lot about the total addressable market of synthetic data. Let's unpack: First, describing synthetic data that is "synthetically generated" may seem tautologic, but it is also quite clear: We are talking about data that is artificial/fake and created, rather than gathered in the real world. Next, there's the core of the prediction -- that synthetic data will be used in the development of most AI and analytics projects.