Webinar: Increasing customer engagement through transaction data insights

Financial institutions and fintech innovators face increasing pressure to differentiate themselves through customer focused strategies to meet the greater expectations of their customers. As demand grows, increasingly they look to leverage big data solutions to create more profitable customer services and products. By harnessing the full potential of sophisticated data analytical tools, including artificial intelligence and machine learning applications, they can better understand current customer needs and serve them better in a more predictive manner. This webinar, brought to you by Finextra and Envestnet Yodlee, will examine the issues of creating value through the provision of transaction and data based services, in order to recognise requirements, spending trends, investment needs and identify cross and up-sell opportunities to create new sources of revenue. Register now to hear industry experts discuss the evolution of consumer transaction data analytics and how to leverage it to create a more engaging and personalised customer experience.