AI in Agriculture: Be Purpose-driven and Offer High-tech Solutions to Current Problems

The agricultural marketplace -- and where farmers will be willing to spend their money on AI and ML technology -- will ultimately decide the winners and losers. But there are things agriculture companies can do to position themselves to take the lead, and it all starts with the kind of purpose that drove John Deere to become one of the most well-known names in a global industry for centuries. But first, what's AI got to do with agriculture? For crop producers, data has changed how they do business. It's been both a blessing and a curse since precision ag technology entered the industry around 25 years ago.