Artificial Intelligence Needs a Strong Data Foundation

The success of any AI initiative hinges on the data collected -- from channel usage and geolocational data, to consumer beliefs and behaviors. In 1943, psychologist Abraham Maslow first introduced his concept of a hierarchy of needs in his paper "A Theory of Human Motivation." This hierarchy suggested that people are motivated to fulfill basic needs before moving on to other, more advanced needs. Maslow's hierarchy is most often displayed as a pyramid. The lowest levels of the pyramid made up of the most basic needs, while the most complex needs are at the top of the pyramid.