Your AI does not need tickets to the big game - Marketing Land

Over the past few years, marketing has been transformed by new technology. And the flood of data makes it easier and more efficient to identify, reach and convert potential customers and stakeholders. With relative ease, marketers today can find those individuals who might most benefit from their company or organization's products and services. From the comfort of their desks, and with just a few keystrokes, marketers can open up new markets and reach a global audience. As with every advance, however, this progress has attracted some bad actors.