The quiet revolution: how artificial intelligence is transforming marketing

The future is always coming and yet it never quite seems to get here. Once upon a time, we were promised jetpacks. Likewise with those robot assistants that were meant to relieve 1950s housewives from the drudgery of cleaning. And then we have AI, which only started generating a buzz recently, but since then that swell of anticipation has dissipated somewhat. Is it destined to go the way of the jetpack and the robot home help or is it an actual thing that's going to make a profound difference to the way you approach marketing and to every other domain that AI threatens to disrupt?