5 examples of predictive analytics in the travel industry

Forget about Minority Report and its sexy gesture interface – predicting the future is very different from what you see in the movies. Applying the right statistical models allows you to gain insights from the information at your disposal. The hidden patterns unveiled by the process makes it possible to make predictions. This is what we call predictive analytics. This is how the retail industry is able to predict what customers buy according to the time of the month or other items they have just purchased.