Why Sales Leaders Need AI--And The C-Suite Should Demand It

Sales is fraught with emotion and thrives on human connection. Sales leadership, on the other hand, requires analytical skills to enhance the effectiveness of each member of the sales team while allocating resources smartly. Rather than relying on their instincts alone, sales leaders need AI and analytics. Some sales leaders may think that establishing and tracking goals makes them "analytical" and "data-savvy." While that's a good start, there is nothing inherently strategic or rigorous about using a dashboard.