SEO Predictions for 2018 From 48 SEO Experts - Shane Barker

The SEO landscape is constantly evolving, and marketers have to adapt to this evolution. Major Google updates have rendered manipulative SEO practices somewhat obsolete. But there is still a lot that marketers have to do to ensure that their websites are highly visible in relevant searches. This makes it crucial that you keep yourself updated on the latest changes and the future predictions in regards to SEO. And what better way to get your predictions and advice than from the top experts in search engine optimization. We are going to see more "knowledge-based trust" and the Google knowledge vault returning from Google, and the Semantic Web is going to make featured snippets and structured snippets more compelling and interesting to people doing marketing on the Web. People are going to be advertising in knowledge graphs, where entities actions are going to be the focus of their campaigns. "I am an entity," is going to be a goal for many more on the Web, because it will matter even more. My main prediction for 2018 is that traditional SEO real estate, like ranking 1-10, will continue to shrink. Increasingly, you will be fighting for Featured Snippets and Featured Videos. If you do not put a strategy in place to rank for featured snippets, you are going to be at a big disadvantage. Featured snippets, answer boxes and other SERP features are at a tipping point. Visitors now expect to see the answer right there in the search results. So we should expect that clickthrough rates will decline in general.