Global Big Data Conference

Many, if not most, search engines in use today are based on keywords, in which the search engine attempts to find the best match for a word or set of words used as input. It's a tried-and-true method that has been deployed millions of times over decades of use. But new search approaches based on deep learning, including vector search and neural search, have emerged recently, and early backers say they have the potential to shake up the search market. Vector search uses a fundamentally different approach to finding the best fit between a term provided as input to the engine and the result that is presented to the user. Instead of powering the search by doing a direct one-to-one matching of keywords, in vector search, the engine attempts to match the input term to a vector, which is an array of features generated from objects in the catalog.