L'Oréal's Perso taps AI to deliver personalized doses of skincare products

The cosmetics market remains as lucrative as ever, if the latest estimates are anything to go by. It's anticipated to be worth $806 billion by 2023, driven in part by spending on AI in retail, which alone is expected to top $7.3 billion by 2022 thanks to blossoming tech like computer vision. L'Oréal has its finger on the pulse. Following on the heels of My Skin Track pH, a strip co-developed with skincare brand La Roche-Posay that can measure skin acid on the fly, it today debuted the Perso, an AI-powered system that's designed to deliver personalized skincare and cosmetic formulas. The Perso, which measures 6.5 inches tall and weighs just over a pound, features an automatic mechanism that dispenses portioned doses of product at its top.