Thought Leaders in Artificial Intelligence: Grapevine6 CEO Mike Orr (Part 1)

This conversation delves into the whitespaces in Content Marketing that AI enables. Sramana Mitra: Let's start by introducing our audience to yourself as well as to Grapevine6. Mike Orr: I'm the CEO and one of the co-founders of Grapevine6. It's a content engagement platform to enable salespeople, entrepreneurs, and anyone trying to engage their networks in social and digital channels with relevant content. Sramana Mitra: Talk to me with a bit of a use case so that we get to a more visceral understanding of what you do and how you do what you do. Mike Orr: We found that in a number of our customers, Grapevine6 enables their salespeople to engage their networks in social channels and use it to either drive sales or drive relationships. For entrepreneurs, it helps to build their networks. The biggest challenge that they have in driving adoption in those programs is that there is not enough relevant content coming from marketing to help them grow and to start