No, Wearing Red Doesn't Make You Hotter

What's been less reported is that the red-romance effect has been under scrutiny right from its early days. Now, after several follow-up studies, it seems likely that it does not hold up at all. Evidence for this comes from replications studies--scientific efforts that attempt to replicate an experiment to ensure that the previously found effect remains. One such replication study was published last week in Social Psychology by Robert Calin-Jageman and Gabrielle Lehmann of Dominican University in River Forest, Illinois. This study repeated the strongest experiment from Elliot's 2008 paper as closely as possible, having university students and online participants rate the same photos.