Data's Evolution: The 'Exciting, Exhilarating, Scary Rollercoaster' of the Consumer Electronics Show

And although some of jump is a result of continuing tech trends that have been playing out for years – consumer demand for smartphones, for example, is expected to generate a 3 percent uptick in product revenues this year – a substantial portion of the gains were attributed to new data-heavy technologies like the Amazon Alexa and Google Home digital assistants.